During an aerial share the load event in New Delhi, Vidya Balan spoke on a panel about the need for a conversation about inequality in the home and equal depiction of men and women. Neha Dhupia was also in attendance.
Through its award-winning movement #ShareTheLoad, Ariel India has been advocating for gender equality at home for the past seven years. Their most recent edition, #SeeEqual, has gotten a lot of attention and is gaining traction.
An exciting panel featuring remarkable Bollywood actress Vidya Balan, Director Shimit Amin – who has already directed numerous #ShareTheLoad movies – and Sharat Verma, Chief Marketing Officer, P&G India, and Vice President, Fabric Care, P&G India, met in the city today. Neha Dhupia moderated the discussion.
The panel discussed how now is the time for women to speak up about the inequalities they encounter, and Ariel urged everyone to do their part in creating stories, visuals, and characters for women that go far beyond stereotypically gendered modules and portray them in authentic, gradual, and equal ways.