Facebook Will Stop Live Shopping Feature From October 1

Facebook

Facebook has announced the closure of its Live Shopping feature from October 1 and a focus on short-form video platform Reels on its main app and Instagram. Users will still be able to use Facebook Live to broadcast live events, but they cannot tag product playlists or products in their Facebook Live videos.

“As consumers love to watch short-form videos, we are shifting our focus to reels on Facebook and Instagram,” the company said in a statement late Wednesday.

The Live Shopping Feature Allows Creators to Broadcast and Sell Products

“If you want to reach and engage with people through video, try experimenting with reel and reel ads on Facebook and Instagram,” the company said.

You Can Also Tag Products in Reels on Instagram

Facebook said that those who have a checkout shop and want to host a live shopping event on Instagram, they can do so.

“If you want to preserve an earlier live video, you can download your video to your Page or Creator Studio,” the company said.

The Live Feature Was First Rolled out in Thailand in 2018

Meta has crossed $1 billion annual revenue run rate from ads on its TikTok rival short-video making platform Reels and Reels now has a higher revenue run rate than Facebook/Instagram Stories at the same time since launch .

Meta announced during its second quarter earnings call that people spend 30 percent more time on reels.

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