Google will label ads in mobile search results as ‘sponsored’


Google has announced a ‘sponsored’ tag on ads in mobile search results to help users differentiate between paid and organic content. The company said it now wants the label to be prominent and clear in a variety of paid content.

Paid Results will Now Have the ‘Sponsored’ Tag in Bold, Large Text, Not the Simple ‘Ads’ Tag They Used to Have

Mona Vjolahi, Group Product Manager at Search, said, “This new label and its flagship position continue to meet our high standards for standout from search results and build on our current efforts to clarify information about paid content. is based.”

The Search Page Update is Starting to Roll out Slowly on Mobile and will be Rolling out to Desktop Search Results Soon

Google said it is also adding site names to search results on mobile, so you can easily identify the website associated with each result at a glance.

People turn to Google to find information from a wide range of sources and formats, from big brands to individual creators, in text, images and videos.

New updates to the search page will provide more information about the sites people visit.

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