Global smartphone brand Oppo on Thursday announced that its recently launched smartphone ‘F21 Pro’ has become a superhit among users and has achieved an overall growth of 68 per cent since its launch.
The Company Said That The Device Was Well Received Across the Country
The top 10 markets contributed more than 55 percent to device sales. These include cities like Ahmedabad, Delhi, Mumbai, Bengaluru, Pune, Jaipur and Kolkata.
Damyant Khanoria, Chief Marketing Officer, Oppo India, said in a statement, “The OPPO F-series has been extremely well received by users across generations and the OPPO F21 Pro has scaled success to newer heights.”
He added, “The success of the product is the result of the perfect synergy between the industry-first fiberglass leather design, the segment-first flagship Sony IMX709 selfie camera sensor and a market-going strategy based on a deep understanding of consumers and their needs. Together we have created a recipe for success.”
The Oppo F21 Pro packs state-of-the-art technologies like 32MP selfie camera, which is backed by the segment-first flagship Sony IMX709 selfie camera sensor. It is equipped with a segment-first 2MP microlens that offers 15X/30X magnification.
The device also comes with Oppo’s new Color OS 12 that includes a smart notification hiding feature for privacy, where the phone detects someone else viewing your screen when a message pops up.
Oppo said that the digital campaign run during the launch of the F21 Pro series was highly appreciated by the users. Varun Dhawan starred in this unique digital campaign titled Hashtag Flaunt Your Best and took the spontaneity of young Indians as the key insight.
The campaign that sparked Varun’s birthday party encouraged users to participate in the campaign under ‘Get a chance to feature in the next OPPO campaign’ and implement the hook steps through Instagram reels.
The campaign also showcased the segment-first features of the new F21 Pro in Varun’s unique, quirky style. The campaign garnered over 35 million views in the teaser and lead film, 45 million impressions, 12 million organic reach, and 3 million interactions on Instagram.
In addition, the preheat post received five times more comments than other posts during the campaign.
The company mentioned that it has activated a local campaign as part of an online to offline approach to help users find the nearest retail store and in turn allow us to know all the reasons why users closer to the retail store.
This campaign coupled with introductory discounts and assured buyback offers of up to 70 percent through Oppo upgrades, 180-day free screen replacement for loyal customers as well as flexible EMI options have made the brand a user favorite. 50 percent of users are upgrading from Oppo devices.