Chinese Influencer Under Fire For Posting Wife's 23-Hour Labour For Views: "Shameless Marketing"

A Chinese influencer has faced severe criticism after sharing a video documenting his wife's 23-hour labor, which many viewers deemed an exploitative move for clout. The footage, intended to garner views and engagement on social media platforms, sparked outrage over privacy and ethical considerations surrounding personal experiences. Following the intense backlash, both Weibo and Douyin, two of China's largest social media networks, suspended the influencer's accounts for violating their policies on privacy and commercial ethics. Critics have labeled this practice as 'shameless marketing,' highlighting a broader concern about the boundaries of content creation in the age of social media, particularly regarding sensitive personal milestones. This incident raises questions about the responsibilities of influencers in protecting the dignity of their loved ones while engaging audiences online, as well as the implications of prioritizing virality over personal privacy.