Not roses, but ₹25,000 worth of chocolates ordered on Instamart reveal new Valentine’s Day trends

As Valentine's Day approaches, fresh data from Instamart indicates a significant shift in gifting trends among Indian consumers. This year, the platform recorded a remarkable surge in chocolate sales, with orders spiking by the minute and premium gift carts averaging around ₹25,000. This trend underscores the evolving landscape of romantic gifting, where traditional flowers are being overshadowed by high-end chocolates and other luxury items. The rise of quick commerce platforms like Instamart has played a crucial role in this transformation, catering to the fast-paced lifestyle of modern relationships. Consumers are now leaning towards spontaneous, lavish gifts that reflect their affections, revealing a departure from conventional expressions of love. This shift not only highlights changing consumer preferences but also illustrates how the quick delivery model is reshaping the way gifts are perceived and purchased in India. As Valentine's Day nears, it becomes evident that chocolates have taken center stage, signifying a new era of romantic gestures fueled by instant gratification and premium offerings.