Estee Lauder Set To Acquire Ayurveda Brand Forest Essentials — Details Inside

Estee Lauder Companies, a global leader in beauty and cosmetics, is set to fully acquire the Indian luxury Ayurveda brand Forest Essentials. This move marks the culmination of a decade-long partnership, during which Estee Lauder has held a minority stake in the company. Forest Essentials, known for its premium Ayurvedic skincare products, has gained a strong foothold in the luxury segment of the Indian market, appealing to consumers seeking natural and traditional beauty solutions. The acquisition aligns with Estee Lauder's strategy to expand its portfolio in emerging markets and enhance its offerings in the wellness and Ayurveda sectors. With this full ownership, Estee Lauder aims to leverage Forest Essentials' established brand identity and distribution channels to drive growth and innovation in the rapidly evolving beauty landscape in India.