For authenticity badge, India's handloom textiles to carry a special tag

The Indian government has announced plans to introduce a 'Handloom Mark' label aimed at authenticating handloom textiles, a move set to enhance consumer trust and improve market connections for weavers. Scheduled for launch in October 2026, this initiative seeks to address the issue of counterfeit products in the handloom sector, ensuring that consumers can easily identify genuine handwoven items. The 'Handloom Mark' is expected to play a crucial role in elevating the status of Indian handloom products in both domestic and international markets, promoting the rich heritage of Indian weaving while supporting local artisans. By implementing this label, the government hopes to not only preserve traditional craftsmanship but also bolster the livelihoods of weavers across the country.