How son’s skin woes inspired Mamaearth co-founder to build ₹1,000-crore business: ‘We started from zero’

Ghazal Alagh, co-founder of Mamaearth, shared insights into her entrepreneurial journey in an exclusive interview with Livemint. The brand, valued at ₹1,000 crore, was born out of personal necessity, as Alagh sought solutions for her son's skin issues, which initially inspired the creation of natural skincare products. She emphasized the role of artificial intelligence in transforming business strategies and enhancing customer engagement. Alagh candidly discussed the hurdles she encountered while scaling the company from its inception to its current status, highlighting the importance of resilience and innovation in the face of challenges. Mamaearth has positioned itself as a leader in the natural skincare segment, reflecting the growing consumer demand for safe and effective products. Alagh's story serves as an inspiration for aspiring entrepreneurs, illustrating how personal experiences can drive the creation of impactful businesses in India’s evolving market landscape.