Jay Shah Announces 'Record' Viewership In T20 World Cup, Says "I Am Humbled"

In a recent announcement, Jay Shah, the Secretary of the Board of Control for Cricket in India (BCCI), expressed his gratitude for the overwhelming viewership numbers recorded during the T20 World Cup. The tournament has achieved unprecedented success, with viewership figures that surpass previous records, following the historic performance of the 2025 Champions Trophy, which garnered an astounding 250 billion minutes of watch-time and reached a peak of 122 million viewers on television. Shah's remarks highlight the growing popularity of cricket worldwide and the increasing engagement of fans, both in India and internationally. This remarkable viewership not only underscores the sport's global appeal but also reflects the effective marketing and promotional strategies employed by the BCCI and its partners. As cricket continues to evolve, these statistics serve as a testament to the sport's enduring legacy and its ability to captivate audiences across generations.