‘Needed ₹80 lakh…got ₹1.9 crore’: Mumbai sports startup co-founder says X post helped him to raise funds

Chanakya Shah, co-founder of the Mumbai-based sports startup UP&RUN, achieved remarkable success in raising funds through a single post on the social media platform X. Initially aiming for ₹80 lakh, Shah's appeal garnered an astonishing ₹1.9 crore in support from the community. This surge in funding highlights the growing trend of leveraging digital platforms for startup financing in India. UP&RUN focuses on promoting sports and fitness activities, and the unexpected financial backing will enable them to expand their operations and reach a broader audience. The case of UP&RUN serves as a testament to the power of social media in connecting entrepreneurs with potential investors, showcasing how a well-timed and impactful message can lead to significant investment opportunities. As the Indian startup ecosystem continues to evolve, innovative funding methods like this are becoming increasingly vital for entrepreneurs seeking to launch and grow their ventures.