Nykaa Exclusive: Fashion Business Set to Break Even, Says CEO Falguni Nayar

Nykaa, the prominent beauty and fashion e-commerce platform, is on track to achieve profitability in its fashion division, as indicated by CEO Falguni Nayar in an interview with NDTV Profit. The company's robust growth in the beauty segment has provided a solid foundation for expanding its fashion vertical, which has seen increasing consumer interest and demand. Nykaa's strategic focus on diversifying its offerings has been pivotal in enhancing its market presence. Despite the competitive landscape of online fashion retail, Nayar expressed confidence in the brand's ability to break even soon, driven by both innovative marketing strategies and an expanding range of products. The fashion vertical's growth is expected to complement the already successful beauty segment, positioning Nykaa for sustained success in the rapidly evolving e-commerce market in India. As consumers increasingly seek convenience and variety, Nykaa aims to leverage its established reputation in beauty to capture a larger share of the fashion market, thereby reinforcing its status as a leading player in the Indian online retail space.