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Quote of the day by Steve Jobs: ‘The only way to do great work is to love what you do’

TT Editor·Updated: 14 Mar 2026 9:38 pm IST
Read time: 1 min
Quote of the day by Steve Jobs: ‘The only way to do great work is to love what you do’

In an era increasingly dominated by artificial intelligence and automation, the essence of passion in one's work has emerged as a key differentiator in the professional landscape. Steve Jobs' famous assertion that ‘the only way to do great work is to love what you do’ resonates deeply in today's context, as individuals seek to stand out amidst the technological advancements that streamline routine tasks. The human element of love for one's craft not only enhances creativity and innovation but also fosters a sense of fulfillment and purpose in the workplace. As industries evolve and adapt to new technologies, embracing this intrinsic motivation may become essential for professionals aiming to excel and find satisfaction in their roles. This perspective encourages employees to cultivate a genuine connection with their work, suggesting that passion may be the cornerstone for achieving remarkable results in a rapidly changing job market.

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