Social media platforms must share revenue fairly or face legal action, says Ashwini Vaishnaw

In a recent address, Union Minister for Electronics and Information Technology Ashwini Vaishnaw emphasized the need for social media platforms to implement equitable revenue-sharing models for content creators. He warned that if these platforms do not voluntarily adopt fair practices, they may face legal repercussions. Vaishnaw's statement highlights the ongoing tension between content creators and digital platforms over revenue distribution, which has been a growing concern in the digital economy. The minister's remarks come amid increasing scrutiny on the role of major tech companies in monetizing user-generated content without adequately compensating the creators. This call for fair revenue sharing aligns with global trends advocating for more transparent financial arrangements in the digital space. As the government seeks to protect the interests of content creators, it sends a clear message to both domestic and international platforms about their responsibilities in fostering a sustainable digital ecosystem. The Indian government aims to create an environment where content creators can thrive financially while ensuring that social media companies adhere to fair practices.