Tech Brings Huge Changes, But Creativity Still Human: Filmmakers On Using AI

At the NDTV India.AI Summit, filmmakers discussed the evolving role of artificial intelligence (AI) in the filmmaking process. The director of India's first AI-powered Bollywood film emphasized that while AI introduces significant advancements, it should be viewed as an enhancement rather than the core driving force of a film. The sentiment echoed among industry professionals is that creativity remains an inherently human trait, vital for storytelling. Many filmmakers believe that AI can streamline production processes and aid in tasks such as script analysis and editing but cannot replace the artistic vision and emotional depth that human creators bring to their work. The conversation highlighted the need for a balanced integration of technology and creativity, ensuring that the essence of filmmaking remains intact despite the rapid technological changes. As the industry embraces AI, filmmakers are optimistic about its potential to complement their craft rather than overshadow it, reaffirming the importance of human creativity in an increasingly digital landscape.