Viral AI video of Tom Cruise fighting Brad Pitt sparks backlash as MPA calls Seedance 2.0 ‘a massive infringement’

A recently circulated AI-generated video featuring virtual renditions of Hollywood stars Tom Cruise and Brad Pitt engaged in a fight has ignited significant controversy in the film industry. The Motion Picture Association (MPA) has publicly denounced the video, labeling it a substantial infringement of intellectual property rights. The MPA's concerns center on the implications of such technology, particularly the AI tool known as Seedance 2.0, which raises critical questions regarding consent, copyright, and the rights of actors over their likenesses. This incident underscores the growing tension between advances in artificial intelligence and established legal frameworks that protect creative works and individual rights. As AI technology continues to evolve, the entertainment industry is grappling with the potential consequences for actors and creators, making it imperative to address the ethical and legal challenges posed by these emerging tools. This situation reflects broader anxieties about the impact of AI on creative industries, urging stakeholders to find a balance between innovation and the protection of artistic integrity.