What is prebiotic soda? Pepsi launches fiber-infused cola across the US

PepsiCo has introduced its new product, Pepsi Prebiotic Cola, as part of its strategy to tap into the growing functional beverage market in the United States. This innovative drink combines the classic cola flavor that consumers love with the added benefit of prebiotic fiber, catering to the increasing demand for health-conscious options. Prebiotics are known to promote gut health, and their inclusion in a widely popular beverage like cola signals a shift in consumer preferences towards products that offer nutritional advantages without compromising on taste. Pepsi's move comes amid rising competition in the beverage industry, where brands are increasingly focusing on functional ingredients. This launch not only reflects PepsiCo’s commitment to evolving with consumer trends but also aims to attract health-oriented customers who are looking for indulgent yet beneficial drink choices. As the trend towards functional beverages gains momentum, Pepsi Prebiotic Cola could pave the way for similar products across the market, potentially reshaping the landscape of soft drinks in the coming years.