7 In 10 Indians Plan To Use AI For Online Shopping Despite Privacy Concerns: Survey

A recent survey conducted by LocalCircles, a civic engagement platform, reveals that approximately 70% of Indian online shoppers are inclined to utilize artificial intelligence (AI) for enhancing their shopping experience, despite ongoing concerns regarding privacy. The survey spanned 332 districts and garnered over 75,000 responses, highlighting a significant trend in consumer behavior towards technology integration in e-commerce. Participants expressed optimism about AI's potential to personalize shopping and streamline decision-making processes. However, the survey also indicated that a notable segment of respondents remains apprehensive about data security and the implications of AI on their personal information. This dichotomy underscores the need for e-commerce platforms to balance technological innovation with robust privacy measures to foster consumer trust. As AI continues to evolve and penetrate various sectors, its role in online shopping is likely to expand, presenting both opportunities and challenges for retailers and consumers alike in India.