After Misuse Of Massage Parlours, Jammu Issues Strict Segregation Rules

In response to increasing concerns over the misuse of massage parlours, the Jammu and Kashmir administration has implemented strict regulations governing gender-specific massage services. The new guidelines mandate that massage therapy centres must employ male masseurs for male clients and female masseurs for female clients, thereby prohibiting 'cross-gender massaging.' This decision reflects the administration's commitment to ensuring a safe and professional environment within the wellness industry. The measures come amid reports of illicit activities linked to some establishments, prompting the local government to take decisive action to uphold public order and protect the integrity of legitimate massage therapy services. The administration has called for compliance from all massage centres to avoid penalties and maintain the sanctity of the profession.