AI agents start shopping: Mastercard unlocks agentic commerce in India

Mastercard is pioneering a new frontier in India's digital payments landscape with the introduction of AI agents, marking a significant shift towards 'agentic commerce.' This innovative approach allows AI-driven agents to autonomously manage shopping activities, streamlining the purchasing process for consumers while enhancing efficiency in transactions. As India witnesses an unprecedented growth in its digital payments ecosystem, Mastercard's initiative is expected to further revolutionize the way consumers engage with e-commerce. By integrating AI capabilities, the company aims to tap into the burgeoning market of online shopping, offering personalized experiences and simplifying payment processes. This move not only reflects the rapid evolution of technology in India but also underscores the increasing reliance on digital solutions in everyday transactions. As more businesses and consumers embrace digital payments, Mastercard's AI agents could set a new standard in how commerce is conducted in the country, potentially reshaping consumer habits and expectations in the years to come.