AI Impact Summit: Pine Labs Announces Collaboration With OpenAI to Expand Agentic Commerce for Merchants in India

During the ongoing AI Impact Summit 2026 in New Delhi, Pine Labs has unveiled a strategic partnership with OpenAI, aiming to revolutionize the merchant experience in India through advanced AI integration. Taking place at Bharat Mandapam, this summit has served as a platform for notable tech announcements and discussions among industry leaders. Pine Labs plans to incorporate OpenAI's APIs into its extensive merchant ecosystem, a move that is expected to facilitate the development of 'agentic commerce'. This innovative approach will empower merchants by leveraging AI capabilities to enhance customer interactions and streamline operations. The collaboration not only highlights Pine Labs' commitment to integrating cutting-edge technology but also underscores the growing importance of AI in the Indian retail landscape. As the digital payment sector continues to evolve, such partnerships are likely to play a crucial role in shaping the future of commerce in India.