Exclusive: iQOO Neo Series to Skip 2026 Launch as Brand Refines Flagship Strategy

In a significant shift in its product strategy, iQOO is reportedly planning to skip the launch of its Neo series smartphones in 2026. Known for offering a strong combination of performance and affordability, the Neo series has positioned itself as a key player in the upper mid-range segment of the smartphone market in India. Traditionally, these devices are equipped with high-end chipsets, high refresh rate displays, and rapid charging features. Sources indicate that while the company has been active in releasing new models, such as the recently unveiled iQOO 15R, it is now prioritizing its flagship strategy over the Neo series. This decision reflects a broader trend in the tech industry, where brands are constantly reevaluating their product lines to keep pace with changing consumer preferences and market dynamics. As iQOO refines its focus, it remains to be seen how this will impact its overall brand positioning and sales in a highly competitive landscape.