Google CEO Sundar Pichai says “Wow” after sipping Bharat GI Coffee at AI Summit | Watch

At the recent AI Summit, Google CEO Sundar Pichai expressed his delight after tasting Bharat GI Coffee, which has gained recognition as a significant product under the newly launched 'Bharat GI' initiative. This national umbrella program aims to promote Geographical Indications (GI) in India, highlighting products that possess unique qualities due to their geographical origin. Pichai's enthusiastic response underscores the global potential of Indian specialty coffees, marking a noteworthy moment for the Indian coffee industry. The 'Bharat GI' initiative is designed to protect and promote distinctive Indian products, thereby enhancing their marketability both domestically and internationally. As India continues to establish itself as a hub of quality coffee, the acknowledgment from a tech giant like Google further amplifies the significance of such indigenous products on the world stage.