iPhone Shipments Soared, Vivo Extended Lead as India's Smartphone Market Stayed Flat in 2025: IDC

The Indian smartphone market remained stable in 2025, according to a report by IDC, with total shipments reaching 152 billion units. Despite a sluggish start in the first quarter, shipments rebounded during the second and third quarters. Vivo emerged as the market leader, surpassing competitors such as Samsung and Oppo, which secured the second and third positions, respectively. Notably, Apple dominated the premium and mid-premium segments, indicating a strong demand for higher-end devices in India. The flat growth pattern of the overall market suggests a period of consolidation, with brands focusing on enhancing their offerings in an increasingly competitive landscape. The report underscores the importance of innovation and brand loyalty in retaining market share in a sector characterized by rapid technological advancements and shifting consumer preferences.