JioHotstar Adds ChatGPT Multilingual Search to Find Any Match or Movie

JioHotstar has announced a strategic partnership with OpenAI to incorporate a ChatGPT-powered multilingual search feature into its streaming platform. This development was unveiled during the India AI Impact Summit held on Thursday. The integration will allow users to engage in natural language conversations, enabling them to easily discover and find movies or matches within the app. By leveraging AI technology, JioHotstar aims to enhance user experience, making content discovery more intuitive and accessible. This collaboration signifies a notable step in the Indian streaming sector, as companies increasingly utilize AI tools to cater to diverse user needs and preferences. With the growing popularity of streaming services in India, innovations like this could play a crucial role in attracting and retaining subscribers, particularly in a multilingual landscape where content accessibility is paramount.