MakeMyTrip Partners With OpenAI to Add New AI Features to Myra Trip Assistant

MakeMyTrip, a leading Indian online travel agency, has announced a strategic partnership with OpenAI to enhance its Myra trip planning assistant through the integration of advanced artificial intelligence features. This collaboration aims to streamline the travel booking process by utilizing OpenAI's APIs to better address high-intent user inquiries and present structured options for flights, hotels, and other travel-related services. Myra is already a popular tool, managing over 50,000 conversations daily in various languages, particularly gaining traction in Tier-2 cities and smaller towns. The integration of AI is expected to further improve user experience, making travel planning more intuitive and efficient for customers across the country. As the demand for personalized travel solutions grows, MakeMyTrip’s proactive approach positions it well to cater to the evolving needs of Indian travelers, particularly amidst the increasing reliance on technology in everyday life.