ROG Xbox Ally X Gets Nearly $200 Price Hike in Japan Amidst Global Memory and Storage Shortages

The ROG Xbox Ally X, a popular handheld gaming device, has seen a significant price increase in Japan, rising from JPY 139,800 (approximately $910) to JPY 169,800 (around $1,106). This JPY 30,000 hike, nearly $200, has raised eyebrows among consumers and gaming enthusiasts alike. Although Asus has not provided a specific rationale for this increase, industry analysts suggest it may be linked to ongoing global shortages in memory and storage components, which have impacted many technology products. This price adjustment reflects broader trends within the electronics market, where manufacturers are grappling with supply chain disruptions and rising production costs. As demand for portable gaming solutions continues to grow, these price changes could affect the purchasing decisions of consumers in Japan and beyond, raising questions about the future pricing strategies of tech companies amidst a challenging global market. The ROG Xbox Ally X remains a sought-after device, but its affordability is now under scrutiny due to these new price dynamics.