Social media platforms must share revenue fairly with content creators: Vaishnaw

Union Minister for Electronics and Information Technology, Ashwini Vaishnaw, has emphasized the necessity for social media platforms to ensure fair revenue sharing with content creators. During a recent address, he highlighted the transformative nature of the internet and warned against the potential misuse of synthetic content, which can mislead users and undermine trust. Vaishnaw's remarks reflect a growing concern among policymakers regarding the influence of algorithms and artificial intelligence in shaping online narratives. As the digital landscape continues to evolve, the minister called for a regulatory framework that not only protects consumers but also supports the livelihood of creators. This comes in the wake of increasing scrutiny over how tech giants monetize user-generated content while often leaving creators undercompensated. The government’s push for equitable treatment in the digital economy aims to foster a more sustainable and ethical online ecosystem, ensuring creators receive their rightful share of revenue generated from their work.