Systech IT Solutions, OTTplay tie up to offer OTT subscriptions with electronic devices

Systech IT Solutions has partnered with OTTplay to provide over-the-top (OTT) subscription services bundled with electronic devices sold through the SARA Mobiles and Electronics retail chain. This collaboration aims to enhance customer experience by integrating digital content access with the purchase of devices, allowing consumers to enjoy popular streaming services seamlessly. The initiative is expected to cater to the growing demand for digital entertainment in India, where OTT platforms have seen a significant rise in viewership. By leveraging Systech's technological expertise and OTTplay's extensive content library, the partnership seeks to position itself as a competitive player in the burgeoning Indian OTT market. This move aligns with the increasing trend of consumers seeking value-added services alongside traditional retail purchases, further driving the digital transformation in the electronics sector.